Webinar // How to integrate 'lead gen' for your freelance business

If you’re a freelancer who would rather spend your days serving your clients and doing the creative work, the term ‘lead generation’ might feel way too sales-y or capitalistic for you.

However, it's a key concept in running a business to understand and leverage.

Lead generation is the process of gaining the interest of potential customers and converting them into clients who are going to smash the ‘book now’ button. For freelance creatives, it’s how we continue to attract new clients to get work or sell our products and services.

In this one-hour webinar with LEX ROMAN, you will learn

• The difference between buyers and browsers

• How to figure out where you’re attracting clients

• What platforms or venues to generate your best leads

• Tools to help you keep track of new leads

• Why investing in learning about lead gen now will pay off in the future

LEX ROMAN is a growth marketer for creative entrepreneurs. She runs a program called Growthtrackers where business owners learn how to use marketing experimentation to drive more leads and sales. She is the host of The Low Energy Leads Show.

Before starting Growthtrackers, Lex spent 10+ years leading growth projects for tech companies in Silicon Valley. As a growth designer, she worked with clients like Toyota, Macys, Prosper, The Black Tux, Gusto, and Joyable. During the course of her career, she worked for three digital agencies (Kluge, Neo Innovation and Carbon Five), as a client-facing design lead and also supporting new client acquisition and agency-side marketing initiatives.

Lex is on a mission to help small business get seen and get sales. She is based in Atlanta, GA where she co-organizes the Atlanta Solopreneurs Co-op.

Purchase of this product leads you to a digital download of the audio of this event. If you are looking for the video accompaniment, please email thewriterscoop2@gmail.com for access with a copy of your receipt.